There’s been a lot of chatter this week about Squarespace’s latest addition - a tool which allows absolutely anyone to very quickly, very easily design their own logo. The chatter was, understandably from our own ranks initially, full of vitriol. There was also a fluttering of noise from the Calm Down Dear brigade, sprinkling the conversation with some much needed sense. Both arguments are valid. A brand is so much more than a logo. Where is the meaning and individual identity when a thousand other businesses have similar configurations. However, any salt worthy designer shouldn’t really find the advent of a new bit of kit too disturbing.
There is however, an alternative way of looking at Squarespace Logo. An entirely positive and joyful view. A vista that wholly celebrates the emergence of Squarespace Logo as the Greatest Thing To Ever Happen To Brand Design.